Good rankings start with a technically sound website. At Webcharm we build every site so that search engines can crawl, understand and display it correctly – and if you already have a website, we audit it and fix the technical issues holding it back.
What technical SEO includes
- Website audit – broken links, 404 and 500 errors, redirects, duplicate content and pages Google cannot index.
- Speed and Core Web Vitals – optimized images, lazy loading and lighter styles and scripts, so the site opens quickly on mobile too.
- Indexing – a correct canonical URL on every page, an XML sitemap, robots.txt and 301 redirects when addresses change.
- Language versions – hreflang links between the Bulgarian and English versions, so every visitor sees the page in their own language.
- Structured data – Schema.org markup for your business, services, articles, projects and FAQs, for richer search results.
- Titles and descriptions – a unique title and meta description for every page, a logical heading structure (H1, H2) and descriptive, friendly URLs.
- Social sharing – Open Graph and X (Twitter) data, so every page has its own title, description and image when shared.
- Google Search Console – connecting the site, submitting the sitemap and monitoring crawl and indexing errors.
Content and site architecture
Search engines – and increasingly AI assistants – quote websites with a clear structure and useful content. We help you organize your pages and categories so that every topic has its own page and internal links lead logically between them, and we advise you on content that answers your customers' real questions.
What depends on you
The technical foundation is essential, but rankings also depend on content, competition and your site's authority. That is why we never promise first place for a given keyword – nobody can honestly guarantee that. What we promise is a technically flawless website that is ready to grow.
Want to know what shape your website is in? Contact us for a technical SEO audit.
